How to Tell if Your Copywriter is Worth Top-Dollar
If you want to use the internet to make money, you'll need a site. That site has to be well written, particularly if you're hoping it will generate an income. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to compose the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are effective. Some are just awesome. Some just wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. The following are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a website of their own, how can they assist you with your site? Look closely at the copy used on this website also. If you see many errors, this is a bad sign.
Do you respond well as you are reading the copy on the copywriter's site? This involves more than simply noting grammar and syntax errors. Do you have any kind of emotional reaction to the copy on the web site? Does it move you to like him or her? Does it make you feel like you wish to discover more about the writer and continue reading? Does it make you feel like you want to hire that copywriter right away? Does website copy make you want to run the other way? Does it cause you to be inflamed? All of these are vital responses and you must pay attention to them.
Research the copywriter's background a bit. Seek reviews on impartial websites and online forums. It's unlikely that you will obtain any terrible reviews on the writer's own website. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be manipulated by the writer him or herself. Closely examine these postings. It is a good idea to ask the writer to give you references as well. this contact form You have to actually get in touch with each reference and obtain an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples furnished by the writer. It is a good idea to inquire about samples beyond those that are displayed on the web site. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing seems like a rewritten Wikipedia article, you need to find another copywriter.
There area lot of ways to figure out whether or not a copywriter is worthy of hiring. You ought to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.